How did Mr. Food trademark his signature catchphrase?

💡 The Answer

• Mr. Food ended each TV segment with the phrase "Ooh! It's so good!".
• This catchphrase was registered as a sound trademark with the U.S. Patent and Trademark Office.
• A sound trademark protects a distinctive sound associated with a brand.
• It was registered specifically as spoken by the character Mr. Food.
• This made his catchphrase legally protected intellectual property.