How Do Accents Affect Everyday Cognitive Processes?

💡 The Answer

• Accents affect key cognitive processes involved in a myriad of daily activities.
• They influence decisions about when and how to interact with other people.
• This includes subconscious judgments during conversations, hiring, and socializing.
• The effect is reciprocal: how we perceive others and how they perceive us.
• These cognitive effects are present from childhood and persist throughout life.